Design For Europe

Led by the Design Council, Design For Europe will develop the European Design Innovation Platform over 3 years and aims to accelerate design-driven innovation in order to boost innovation, growth and job creation across the EU.

It will do this by raising awareness of how design-driven innovation already increases efficiency in public services and drives business growth across Europe. The project has been co-financed by the European Commission.

The project will be delivered in three ways:

  • A web platform that will bring together knowledge and examples of design for innovation, from across the EU, in the public and private sector. This will act as a one-stop-shop for anyone interested in finding out the latest tools and techniques for applying design and making connections
  • A programme of events for European business people, public service managers, and policymakers to increase their awareness of design’s role in innovation and growth, and inspire investment
  • Sharing the power of design with European industry through a consortium of 14 EU wide partner organisations including Lancaster University. Countries that currently lag behind with design-driven innovation will be equipped with the knowledge and tools, and confidence and capacity to catch up by being included in the project.


Policy – Promoting understanding of design’s impact on innovation policy

1. Advocating design’s role in innovation to policy makers across Europe

2. Measuring the economic impact of design and its role alongside other intangible assests in value creation

3. Applying design methods in multi-disciplinary research and innovation programmes that address complex challenges

4. Developing competencies and applying methods for design-driven innovation in education and training

5. Facilitating continuous dialogue among the key stakeholders of design-driven innovation policy


Enterprise – Promoting the adoption of design to drive renewal in the public sector

6. Creating capacity to deliver support for design-driven innovation for businesses throughout Europe

7. Strengthening European SME’s ability to use design as a strategic tool in creating products and services with a higher value for their customers

8. Enhancing cooperation among companies that invest in design as a competitive asset

9. Promoting new collaborative innovation strategies and practices that enable new business models

10. Integrating design into research and development to better support commercial and societal applications benefitting from a strong user orientation

11. Investigating the needs to update the protection of the intellectual property rights for design


Public sector – Promoting the adoption of design to drive renewal in the public sector

12. Building the capacity of public sector administrators to use design methods and to procure design effectively

13. Enhancing research and develpment of design-driven innovation for efficient and user-friendly public services

14. Promoting peer learning and cooperation among public-sector actors looking for design-driven solutions