PROUD is a €4.8 million euro, 3 year project funded by the EU INTERREG programme. It stands for People, Researchers and Organisations Using Design for Co-Creation and Innovation.

Lead in the UK by Dr. Leon Cruickshank, this project uses new co-design processes as a knowledge exchange mechanism. These will be used to address regional issues with partners across Northern Europe including Paris, Eindhoven, Lancaster, Essen and Helsinki.

In the UK, working with academic, business and social communities Imagination and Lancaster’s Storey Institute will create a new co-design space in the heart of the city with advanced rapid prototyping facilities and imagination space in the university. The new techniques and approaches we develop will be shared with our partners looking at their own regional challenges (e.g. social housing, new business models or urban regeneration).

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PROUD Partner Meeting in Luxembourg

Disaster struck on arrival at Brussels airport when we were informed there was a baggage handler strike and that we should not reply on getting our luggage until the end of the week. After an epic journey by rail and an emergency shopping trip to a mall to buy some essentials we settled down to the partner meeting which was held at Technoport, a newly regenerated area which includes new university buildings and space for business and a FabLab, all set within in a now defunct steelworks landscape