Lorenz joined Imagination Lancaster as Research Associate in 2009 after completing his Master in Design Management and Policy at Lancaster University.

He has a background in product design and design management and gained working experience in several industrial sectors, like product, cosmetic and transportation for several years. His work is centred around the engagement between academia and businesses as part of the IDEAS project. Lorenz’ research interests cover innovation methods, design management, design in organisations and sustainability in decision making processes.