Yueyi (Joy) Wang

Design Management, Fashion Business Management, Design Innovation, Co-branding strategy, New product development process

I was studied Undergraduate course in Visual Design (Design School, Jiangnan University, China) and hold an MA in Design Management (Lancaster University, UK). My PhD research focuses on fashion business management and co-branding strategy. My research title is ‘Co-branding Management: investigating how co-branding can inform and underpin the design and innovation process – a fashion retail perspective.’ Critically examine and investigate the role of co-branding strategies as a source of innovation; and To understand how companies draw upon co-branding to inform the development of new products, services, and brands.