Playing with the Proud Identity

As the project continues, our design and branding agency, under the direction of the Capital D, our lead partners have instructed us to take the basic form of the PROUD logo and play with it. This is quite refreshing and also a neat way of sidestepping the endless quest for perfection from the 15 or so designers that are part of the Proud project team across the NW of Europe. Here are some of the different versions so far but I suspect time at airports will result in more playful iterations.